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news item Leeds Festival 2016 | 26th-28th August 2016

The Leeds Festival was born in 1999, allowing festival-goers in the North of England to enjoy the stunning and often exclusive line-ups that its older brother Reading secured. In contrast to the more urban setting of Reading, Leeds takes place in the smaller, but far more picturesque setting of Bramham Park (10 miles outside the city), having moved from its original venue (Temple Newsham Park) in 2003.

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Negotiations for the Festival to take place at Bramham Park were conducted by Johnnie Dickinson of Synario.

news item Synario Ltd. in the Lycetts 2013 Newsletter


Johnnie Dickinson, formerly a land agent and partner with Smiths Gore, changed direction in 2002 to establish Synario (Events & Venues) Limited. During his land agency days he identified opportunities for estates and historic houses to diversify into events and he subsequently decided to specialise in this field.

Synario's normal remit is to visit a potential venue with a view to assessing and advising upon the type and scale of events which might suit a particular property. Johnnie clearly recognises that each landowner has their own sensitivity threshold for their property. "Not everyone wants Glastonbury on their doorstep." he says, "but we can devise an event's strategy around their aspirations."

Many event enterprises require planning and premises licenses, which involve consultations and negotiations with local authority teams, such as licensing, environmental protection and highways. Event promoters and organisers will be wary of considering a venue without knowing it works, so traffic, noise and safety management plans need to be put in place, and Synario co-ordinates this planning process.

Once achieved, Synario offers an approved venue to its network of contacts in the events and entertainment industry for anything from weddings to country fairs and rallies, from orchestral and rock concerts to festivals and garden theatre. Synario's most high profile event has been the annual Leeds Festival, one of the largest music festivals of its kind, which saw a deal brokered between the owners of Bramham Park and the country's leading outdoor music promoters.

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